pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Visual Identity
art director：gezi
designer：gezi、jiangx
client：Naturalselection taproom
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作者：pigeonstudio
著作权归作者所有。
商业转载请联系作者获得授权，非商业转载请注明出处。
Copyright pigeonstudio ℗ All rights reserved.
初章 - 自然選擇
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Natural selection is a kind of despair, a reality in the void. From nothing, and gradually fading, will not be eternal.
After the natural decline of the rest of the world, the last trace of despair is only hope. In the end times people fled from life and longed to get rid of reality. It is a refuge, noisy or silent, solitary or warm.
Even if the world collapsed, never give up, full of courage. If there's one thing I have to do here, maybe it's find my true self.
Through the darkness is the dawn."Natural selection, Forward four!"
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自然選擇，是一種絕望，是虛無裏的真實。從無到有，又在逐漸衰落，不會是永恒。
順其自然衰落後所剩下的世界，末世最後一絲絲絕望中僅存的是希望。末世裏人們逃避生活，渴望擺脫現實。它是庇護所，或喧嘩、或寂靜，可能孤僻、可能溫暖。
就算世界崩塌於前，也永不放棄，充滿勇氣。如果說一定要在這兒做點什麽，也許就是尋找真正的自我。
熬過黑暗便是黎明。
第一章 - 穿越奧爾特雲
『自然選擇一週年“穿越奥尔特云”』
Natural Selection Taproom NS-Ⅰ Through the Oort Cloud
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In natural selection, imagination is our engine, alcohol is our fuel.
In terms of the length of a year, a light year is the distance that light travels in a vacuum in one year.
365 days that natural selection has existed on Earth, in the universe at the same time a beam of light has passed through the Oort Nebula.
365 days that natural selection has existed on Earth, in the universe at the same time a beam of light has passed through the Oort Nebula.
Visually, the color block band symbolizing the time milestone is designed, as well as the nebula image extending from the logo eye symbol, transforming the logo into a small spaceship in the universe, passing through the nebula and reaching the milestone of the first anniversary. Although we are all tiny beings on Earth, like tiny ice crystals in a nebula, we are all a single ray of light in the universe, which then converges into a gorgeous nebula.
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在自然选择，想象力是我们的引擎，酒精是我们的燃料。
以一年的長度單位為概念，一光年是指光在真空中一年時間傳播的距離。365天自然選擇存在地球的日子，在宇宙中同時有一束光已經穿越奧爾特星雲。
視覺上設計了象徵時間里程碑的色塊帶，以及從logo眼睛符號衍伸而出的星雲圖像，將logo轉化為一艘宇宙中渺小的飛船，“自然选择ns-01号”穿越了星雲同時也到達了一週年的里程碑。
雖然在地球我們都是渺小的存在，就像星雲中的渺小冰晶，但是在宇宙中都是一道光，匯聚在一起的我们成為了一道絢麗的星雲景象。
讓我們一起穿越奧爾特雲，繼續踏上征程。
